:root {
  --bg: #F7F3ED;
  --fg: #141210;
  --accent: #E8963A;
  --accent-dark: #C07828;
  --muted: #6B6560;
  --border: #E0D9CE;
  --card-bg: #FFFFFF;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* Nav */
.nav {
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 16px;
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  font-weight: 900;
  color: var(--fg);
  letter-spacing: -0.5px;
}
.nav-tagline {
  font-size: 13px;
  color: var(--muted);
  font-weight: 300;
}

/* Hero */
.hero {
  padding: 100px 40px 80px;
  max-width: 1100px;
  margin: 0 auto;
}
.hero-eyebrow {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 500;
  margin-bottom: 24px;
}
.hero-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(42px, 7vw, 76px);
  font-weight: 900;
  line-height: 1.05;
  color: var(--fg);
  margin-bottom: 28px;
  letter-spacing: -1.5px;
}
.hero-lede {
  font-size: 18px;
  color: var(--muted);
  max-width: 520px;
  line-height: 1.7;
  margin-bottom: 32px;
  font-weight: 300;
}
.hero-meta {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 13px;
  color: var(--muted);
  flex-wrap: wrap;
}
.hero-dot {
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}

/* Shared section */
.section-label {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--accent);
  font-weight: 500;
  margin-bottom: 16px;
}
.section-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 700;
  line-height: 1.15;
  color: var(--fg);
  letter-spacing: -0.8px;
  margin-bottom: 48px;
}

/* Who it's for */
.whoforit {
  padding: 80px 40px;
  max-width: 1100px;
  margin: 0 auto;
}
.niche-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
}
.niche-card {
  background: var(--card-bg);
  padding: 32px 28px;
  border: 1px solid var(--border);
}
.niche-icon {
  font-size: 24px;
  margin-bottom: 16px;
}
.niche-name {
  font-family: 'Fraunces', serif;
  font-size: 17px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
}
.niche-desc {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.5;
}

/* How it works */
.howitworks {
  padding: 80px 40px;
  max-width: 1100px;
  margin: 0 auto;
  border-top: 1px solid var(--border);
}
.steps {
  display: flex;
  flex-direction: column;
  gap: 0;
}
.step {
  display: flex;
  gap: 32px;
  align-items: flex-start;
  padding: 32px 0;
  border-bottom: 1px solid var(--border);
}
.step:last-child { border-bottom: none; }
.step-num {
  font-family: 'Fraunces', serif;
  font-size: 13px;
  font-weight: 900;
  color: var(--accent);
  width: 40px;
  flex-shrink: 0;
  padding-top: 4px;
}
.step h3 {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
}
.step p {
  font-size: 15px;
  color: var(--muted);
  max-width: 480px;
  line-height: 1.6;
}

/* Pricing */
.pricing {
  padding: 80px 40px;
  max-width: 1100px;
  margin: 0 auto;
  border-top: 1px solid var(--border);
}
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
}
.pricing-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  padding: 36px 28px;
}
.pricing-card--featured {
  border-color: var(--accent);
  position: relative;
}
.pricing-card--featured::before {
  content: 'Popular';
  position: absolute;
  top: -1px;
  left: -1px;
  right: -1px;
  background: var(--accent);
  color: #fff;
  font-size: 11px;
  font-weight: 500;
  text-align: center;
  padding: 6px;
  letter-spacing: 0.1em;
}
.pricing-tier {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  font-weight: 900;
  color: var(--fg);
  margin-bottom: 8px;
}
.pricing-price {
  font-size: 32px;
  font-weight: 700;
  color: var(--accent);
  margin-bottom: 4px;
}
.pricing-tagline {
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 24px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--border);
}
.pricing-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.pricing-features li {
  font-size: 14px;
  color: var(--fg);
  padding-left: 20px;
  position: relative;
}
.pricing-features li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--accent);
}

/* Difference */
.difference {
  padding: 80px 40px;
  max-width: 1100px;
  margin: 0 auto;
  border-top: 1px solid var(--border);
}
.difference-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.diff-body {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.7;
  margin-bottom: 16px;
}
.diff-right {
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding-top: 8px;
}
.diff-item {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}
.diff-check {
  width: 28px;
  height: 28px;
  background: var(--accent);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
  flex-shrink: 0;
  font-weight: 700;
}
.diff-text {
  font-size: 15px;
  color: var(--fg);
  padding-top: 4px;
}

/* Closing */
.closing {
  padding: 100px 40px;
  background: var(--fg);
  color: var(--bg);
}
.closing-inner {
  max-width: 700px;
  margin: 0 auto;
  text-align: center;
}
.closing-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(32px, 5vw, 54px);
  font-weight: 900;
  line-height: 1.1;
  margin-bottom: 24px;
  letter-spacing: -1px;
}
.closing-body {
  font-size: 16px;
  color: rgba(247, 243, 237, 0.65);
  line-height: 1.7;
  margin-bottom: 40px;
}
.closing-statement {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-style: italic;
  color: var(--accent);
  opacity: 0.9;
}

/* Footer */
.footer {
  padding: 48px 40px;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.footer-logo {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 900;
  color: var(--fg);
}
.footer-desc {
  font-size: 13px;
  color: var(--muted);
}
.footer-copy {
  font-size: 12px;
  color: var(--muted);
  margin-top: 8px;
}

/* Mobile */
@media (max-width: 768px) {
  .hero { padding: 60px 24px 50px; }
  .hero-headline { font-size: 36px; }
  .whoforit, .howitworks, .pricing, .difference { padding: 60px 24px; }
  .niche-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .difference-inner { grid-template-columns: 1fr; gap: 40px; }
  .step { gap: 20px; }
  .nav { padding: 16px 24px; }
  .closing { padding: 60px 24px; }
  .footer { padding: 40px 24px; }
}